Accessibility of User Interfaces, and Video Programming Guides and Menus, 5921-5937 [2016-00929]

Agencies

[Federal Register Volume 81, Number 23 (Thursday, February 4, 2016)]
[Rules and Regulations]
[Pages 5921-5937]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-00929]



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FEDERAL COMMUNICATIONS COMMISSION

47 CFR Part 79

[MB Docket No. 12-108; FCC 15-156]


Accessibility of User Interfaces, and Video Programming Guides 
and Menus

AGENCY: Federal Communications Commission.

ACTION: Final rule.

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SUMMARY: In this document, the Commission adopts additional rules under 
the authority of Sections 204 and 205 of the Twenty-First Century 
Communications and Video Accessibility Act of 2010 (CVAA), which 
mandate the accessibility of user interfaces on digital apparatus and 
navigation devices used to view video programming. First, the document 
adopts usability requirements for entities covered by Section 204 of 
the CVAA and information, documentation, and training requirements for 
entities covered by both Section 204 and Section 205 of the CVAA. The 
document also adopts rules that will require manufacturers of digital 
apparatus and navigation devices to publicize the availability of 
accessible devices on manufacturer Web sites that must be accessible to 
those with disabilities. These requirements will ensure that 
individuals with disabilities have access to information and 
documentation about the availability of accessible video devices and 
how to operate them. The document declines to adopt a requirement that 
multichannel video programming providers include more detailed program 
information for public, educational, and governmental channels in their 
video programming guides, finding that such a requirement is outside 
the scope of Section 205 of the CVAA. Finally, the document reconsiders 
guidance on which activation mechanisms for closed captioning are 
reasonably comparable to a button, key, or icon.

DATES: Effective March 7, 2016, except for Sec. Sec.  79.107(a)(5), 
(d), and (e) and 79.108(d)(2) and (f), which contain information 
collection requirements subject to approval by the Office of Management 
and Budget. The Commission will publish a document in the Federal 
Register announcing the effective date for those sections.

FOR FURTHER INFORMATION CONTACT: Maria Mullarkey, 
Maria.Mullarkey@fcc.gov, of the Media Bureau, Policy Division, (202) 
418-2120. For additional information concerning the Paperwork Reduction 
Act information collection requirements contained in this document, 
contact Cathy Williams at (202) 418-2918 or send an email to 
PRA@fcc.gov.

SUPPLEMENTARY INFORMATION: This is a summary of the Commission's Second 
Report and Order and Order on Reconsideration, FCC 15-156, adopted on 
November 18, 2015, and released on November 20, 2015. The full text of 
this document is available electronically via the FCC's Electronic 
Document Management System (EDOCS) Web site at https://fjallfoss.fcc.gov/edocs_public/ or via the FCC's Electronic Comment 
Filing System (ECFS) Web site at https://fjallfoss.fcc.gov/ecfs2/. 
Documents will be available electronically in ASCII, Microsoft Word, 
and/or Adobe Acrobat. This document is also available for public 
inspection and copying during regular business hours in the FCC 
Reference Information Center, Federal Communications Commission, 445 
12th Street SW., CY-A257, Washington, DC 20554. Alternative formats are 
available for people with disabilities (Braille, large print, 
electronic files, audio format), by sending an email to fcc504@fcc.gov 
or calling the Commission's Consumer and Governmental Affairs Bureau at 
(202) 418-0530 (voice), (202) 418-0432 (TTY).

I. Introduction

    1. In October 2013, the Commission adopted rules that advance the 
important goal of making video programming accessible to individuals 
with disabilities on a wide range of consumer devices, allowing 
consumers who are blind or visually impaired and deaf or hard of 
hearing to more fully enjoy the benefits of such programming. In this 
Second Report and Order (Order) and Order on Reconsideration, we take 
additional steps to fulfill this goal by continuing the Commission's 
implementation of Sections 204 and 205 of the Twenty-First Century 
Communications and Video Accessibility Act of 2010 (``CVAA''), which 
mandate the accessibility of user interfaces on digital apparatus and 
navigation devices used to view video programming.\1\
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    \1\ Public Law 111-260, 124 Stat. 2751 (2010) (as codified at 47 
U.S.C. 303(aa), 303(bb)). See also Amendment of Twenty-First Century 
Communications and Video Accessibility Act of 2010, Public Law 111-
265, 124 Stat. 2795 (2010) (making technical corrections to the 
CVAA). The foregoing are collectively referred to herein as the 
CVAA.
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    2. This Order addresses three areas in which the Commission sought 
comment in the Further Notice of Proposed Rulemaking (``Further NPRM'') 
that accompanied the first Report and Order issued in this 
proceeding.\2\ First, it implements Section 204's requirement that both 
the ``appropriate built-in apparatus functions'' and the ``on-screen 
text menus or other visual indicators built in to the digital 
apparatus'' to access such functions be ``usable by individuals who are 
blind or visually impaired'' \3\ by relying on the Commission's 
existing definition of ``usable'' in Section 6.3(l) of our rules.\4\ In 
addition, it adopts information, documentation, and training 
requirements comparable to those in Section 6.11 of our rules for 
entities covered by both Section 204 and Section 205 of the CVAA.\5\ 
Second, it adopts consumer notification requirements for equipment 
manufacturers of digital apparatus and navigation devices that will 
require manufacturers to publicize the availability of accessible 
devices on manufacturer Web sites that must be accessible to those with 
disabilities. While multichannel video programming distributors 
(``MVPDs'') are already subject to Web site notification requirements 
pursuant to the rules we adopted in the Report and Order, the Order 
also requires MVPDs, as well as manufacturers, to ensure that the 
contact office or person listed on their Web site is able to answer 
both general and specific questions about the availability of 
accessible equipment, including, if necessary, providing information to 
consumers or directing consumers to a place where they can locate 
information about how to activate and use accessibility features. 
Finally, the Order declines to adopt a requirement that MVPDs include 
more detailed program information for public,

[[Page 5922]]

educational, and governmental (``PEG'') channels in their video 
programming guides, finding that such a requirement is outside the 
scope of Section 205 of the CVAA.
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    \2\ Accessibility of User Interfaces, and Video Programming 
Guides and Menus; Accessible Emergency Information, and Apparatus 
Requirements for Emergency Information and Video Description: 
Implementation of the Twenty-First Century Communications and Video 
Accessibility Act of 2010, MB Docket Nos. 12-108, 12-107, Report and 
Order and Further Notice of Proposed Rulemaking, 78 FR 77210, 78 FR 
77074, paras. 138-52 (2013) (``Report and Order and Further NPRM''). 
The Commission also inquired in the Further NPRM whether to require 
manufacturers of apparatus covered by Section 203 of the CVAA to 
provide access to the secondary audio stream for audible emergency 
information by a mechanism reasonably comparable to a button, key, 
or icon. Id. at paras. 145-47. The Commission addressed this issue 
in a recent order in MB Docket No. 12-107. See Accessible Emergency 
Information, and Apparatus Requirements for Emergency Information 
and Video Description: Implementation of the Twenty-First Century 
Communications and Video Accessibility Act of 2010, MB Docket No. 
12-107, Second Report and Order and Second Further Notice of 
Proposed Rulemaking, 80 FR 39698, 80 FR 39722 (2015).
    \3\ 47 U.S.C. 303(aa)(1)-(2).
    \4\ 47 CFR 6.3(l).
    \5\ Id. Sec.  6.11.
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    3. Addressing a Petition for Reconsideration filed by several 
consumer and academic organizations,\6\ the Order on Reconsideration 
modifies our decision in the Report and Order by finding that, when a 
voice control is the sole means of activation for closed captioning, it 
will not be considered ``reasonably comparable to a button, key, or 
icon'' under Sections 204 or 205 due to the difficulty many people who 
are deaf and hard of hearing would encounter in using such an 
activation mechanism. At the same time, the Order finds that closed 
captioning and video description activation mechanisms relying on 
gesture control will be considered ``reasonably comparable to a button, 
key, or icon'' if they are simple and easy to use.
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    \6\ Petition for Reconsideration of the National Association of 
the Deaf, Telecommunications for the Deaf and Hard of Hearing, Inc., 
Deaf and Hard of Hearing Consumer Advocacy Network, Association of 
Late-Deafened Adults, Inc., Hearing Loss Association of America, 
California Coalition of Agencies Serving the Deaf and Hard of 
Hearing, Cerebral Palsy and Deaf Organization, Technology Access 
Program Gallaudet University, filed Jan. 20, 2014 (``Consumer/
Academic Groups Petition''). A substantially similar group of 
organizations, which included Telecommunication-RERC, but not 
Technology Access Program Gallaudet University, filed comments and 
reply comments in response to the Further NPRM (``Consumer/Academic 
Groups Comments'' and ``Consumer/Academic Groups Reply''). 
Hereinafter, both groups of organizations will be collectively 
referred to as the ``Consumer/Academic Groups.''
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II. Background

    4. Among the CVAA's mandates is a requirement that the Commission 
adopt rules to ensure the accessibility of the user interfaces and 
video programming guides and menus for digital apparatus and navigation 
devices.\7\ The CVAA also required the Commission to establish an 
advisory committee known as the Video Programming Accessibility 
Advisory Committee (``VPAAC''),\8\ which submitted its statutorily 
mandated report addressing user interfaces and video programming guides 
and menus to the Commission on April 9, 2012.\9\ The Commission issued 
an NPRM in this proceeding on May 30, 2013,\10\ and adopted the Report 
and Order and Further NPRM on October 29, 2013. In the NPRM and the 
Report and Order, the Commission provided extensive background 
information regarding the history of the applicable provisions of the 
CVAA and the VPAAC Second Report: User Interfaces.\11\ The Report and 
Order and Further NPRM were published in the Federal Register on 
December 20, 2013.\12\ Covered entities must comply with the rules 
adopted in the Report and Order by December 20, 2016, subject to 
certain exceptions.\13\ Consumer/Academic Groups filed a timely 
petition for reconsideration within 30 days of the Federal Register 
publication date.\14\
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    \7\ Public Law 111-260, secs. 204, 205.
    \8\ Id. at sec. 201(e)(2). Section 201(e)(2) of the CVAA also 
required the report to include information related to the provision 
of emergency information and video description, which is part of a 
separate Commission rulemaking proceeding that addresses Sections 
202 and 203 of the CVAA. See Accessible Emergency Information, and 
Apparatus Requirements for Emergency Information and Video 
Description: Implementation of the Twenty-First Century 
Communications and Video Accessibility Act of 2010; Video 
Description: Implementation of the Twenty-First Century 
Communications and Video Accessibility Act of 2010, MB Docket Nos. 
12-107, 11-43, Report and Order and Further Notice of Proposed 
Rulemaking, 78 FR 31800, 78 FR 31769 (2013) (``Emergency 
Information/Video Description Order'').
    \9\ Second Report of the Video Programming Accessibility 
Advisory Committee on the Twenty-First Century Communications and 
Video Accessibility Act of 2010: User Interfaces, and Video 
Programming Guides and Menus, Apr. 9, 2012, available at https://apps.fcc.gov/ecfs/document/view?id=7021913531 (``VPAAC Second 
Report: User Interfaces'').
    \10\ See Accessibility of User Interfaces, and Video Programming 
Guides and Menus, MB Docket No. 12-108, Notice of Proposed 
Rulemaking, 78 FR 36478 (2013) (``NPRM'').
    \11\ NPRM, paras. 2-4; Report and Order and Further NPRM, paras. 
8-11.
    \12\ Federal Communications Commission, 47 CFR part 79, 
Accessibility of User Interfaces, and Video Programming Guides and 
Menus, Final Rule, 78 FR 77210 (Dec. 20, 2013); Federal 
Communications Commission, 47 CFR part 79, Accessibility of User 
Interfaces, and Video Programming Guides and Menus; Accessible 
Emergency Information, and Apparatus Requirements for Emergency 
Information and Video Description: Implementation of the Twenty-
First Century Communications and Video Accessibility Act of 2010, 
Proposed Rule, 78 FR 77074 (Dec. 20, 2013).
    \13\ See 47 CFR 79.107(b), 79.108(b), 79.109(c). See also Report 
and Order and Further NPRM, paras. 111-19.
    \14\ 47 CFR 1.429(d). The Consumer Electronics Association, 
Entertainment Software Association, National Cable & 
Telecommunications Association, and Telecommunications Industry 
Association each filed oppositions to the Petition for 
Reconsideration, and Consumer/Academic Groups filed a reply.
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III. Second Report and Order

A. Usability and Information, Documentation, and Training Requirements

    5. Section 204 Digital Apparatus. We will rely on the Commission's 
existing definition of ``usable'' in Section 6.3(l) of our rules to 
implement Section 204's requirement that both the ``appropriate built-
in apparatus functions'' and ``on-screen text menus or other visual 
indicators built in to the digital apparatus'' to access such functions 
be ``usable by individuals who are blind or visually impaired.'' \15\ 
Consistent with the language in Section 204 of the CVAA, the Commission 
required in the Report and Order that covered digital apparatus, ``if 
achievable . . . be designed, developed, and fabricated so that control 
of appropriate built-in apparatus functions are accessible to and 
usable by individuals who are blind or visually impaired.'' \16\ The 
Commission also required, as mandated by Section 204 of the CVAA, that 
on-screen text menus or other visual indicators used to access the 
appropriate built-in apparatus functions ``be accompanied by audio 
output . . . so that such menus or indicators are accessible to and 
usable by individuals who are blind or visually impaired in real-
time.'' \17\ While the Report and Order specified accessibility 
requirements, i.e., how covered entities should make the appropriate 
built-in functions ``accessible,'' the Further NPRM sought comment on 
usability requirements, i.e., how covered entities should make the 
appropriate built-in functions ``usable.'' \18\ Specifically, the 
Further NPRM inquired whether to adopt the definition of ``usable'' set 
forth in Section 6.3(l) of our rules and whether to impose information, 
documentation, and training requirements consistent with those set 
forth in Section 6.11 of our rules.\19\
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    \15\ 47 U.S.C. 303(aa)(1)-(2).
    \16\ Report and Order and Further NPRM, para. 53. The 
appropriate built-in apparatus functions are those that are used for 
the reception, play back, or display of video programming and, at 
this time, include the following functions: Power on/off; volume 
adjust and mute; channel/program selection; display channel/program 
information; configuration--setup; configuration--CC control; 
configuration--CC options; configuration--video description control; 
display configuration info; playback functions; and input selection. 
Id. at para. 58; 47 CFR 79.107(a)(4)(i)-(xi). The Commission has 
stated that it ``may revisit this list if and when technology 
evolves to a point where devices incorporate new user functions 
related to video programming that were not contemplated by the 
VPAAC.'' Report and Order and Further NPRM, para. 59.
    \17\ Report and Order and Further NPRM, para. 53.
    \18\ Id. at para. 138.
    \19\ Id. at paras. 138-39.
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    6. Relying on the existing definition of usability in Section 
6.3(l), we require manufacturers of Section 204 digital apparatus to 
ensure that individuals with disabilities have access to information 
and documentation on the full functionalities of digital apparatus, 
including instructions, product information (including accessible 
feature information), documentation, bills, and technical support which 
are provided to individuals without disabilities.\20\ Industry and 
academic

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commenters were united in their support of our proposal to rely on the 
Section 6.3(l) usable definition to implement Section 204.\21\ As the 
Further NPRM stated, the Commission has relied on the Section 6.3(l) 
definition in other CVAA contexts,\22\ and, given the agreement in the 
record on this point, we see no reason to depart from that approach 
here. The Consumer Electronics Association (``CEA'') asks that we 
``clarify'' that application of the usability requirement under Section 
204 to the ``appropriate'' built-in functions of covered digital 
apparatus only applies ``to the extent the apparatus includes those 
functions.'' \23\ We agree with CEA that such an approach would be 
consistent with the Commission's approach in the Report and Order and 
adopt it here. Under the standard set forth in the Report and Order 
when implementing Section 204, a digital apparatus manufacturer is 
required to make an ``appropriate built-in apparatus function'' of a 
digital apparatus accessible only to the extent such function is 
``included in the device.'' \24\ Similarly, a digital apparatus 
manufacturer will be required under Section 204 to make usable an 
``appropriate built-in apparatus function'' \25\ or an on-screen text 
menu or other visual indicator that is used to access such function 
\26\ only to the extent it is included in the device.
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    \20\ 47 CFR 6.3(l). The Commission adopted the definition of 
``usable'' in Section 6.3(l) of its rules pursuant to Section 255 of 
the Communications Act of 1934, as amended, which requires 
telecommunications providers and equipment manufacturers to make 
their products ``accessible to and usable by'' persons with 
disabilities. See Implementation of Sections 255 and 251(a)(2) of 
the Communications Act of 1934, as Enacted by the Telecommunications 
Act of 1996; Access to Telecommunications Service, 
Telecommunications Equipment and Customer Premises Equipment by 
Persons with Disabilities, WT Docket No. 96-198, Report and Order 
and Further Notice of Inquiry, 16 FCC Rcd 6417, paras. 21-29 (1999).
    \21\ See Comments of the Consumer Electronics Association at 2-3 
(``CEA Comments''); Comments of DISH Network L.L.C. and EchoStar 
Technologies L.L.C. at 2 (``DISH/EchoStar Comments''); Reply 
Comments of Rehabilitation Engineering Research Center for Wireless 
Technologies at 4 (``Wireless RERC Reply'').
    \22\ Report and Order and Further NPRM, para. 138 (discussing 
the Commission's reliance on the Section 6.3(l) usable definition 
when implementing Sections 255, 716, and 718 of the Communications 
Act).
    \23\ CEA Comments at 3.
    \24\ Report and Order and Further NPRM, para. 58. See also id. 
at para. 60 (``[A]n apparatus covered by Section 204 is not required 
to include all 11 functions deemed to be `appropriate,' 
understanding that some of these functions may not be provided for 
any users on certain devices. We agree with commenters that Section 
204 `do[es] not mandate the inclusion of any specific functions' in 
the design of a covered apparatus. However, to the extent that an 
apparatus is designed to include an `appropriate' built-in apparatus 
function, such function must be made accessible in accordance with 
our rules.'') (citations omitted).
    \25\ 47 U.S.C. 303(aa)(1).
    \26\ Id. at sec. 303(aa)(2).
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    7. In addition to implementing the usability requirement of Section 
204, we also adopt information, documentation, and training 
requirements consistent with those set forth in Section 6.11 of our 
rules. As noted in the Further NPRM, the Commission ``adopted 
information, documentation, and training requirements when implementing 
Sections 716 and 718'' of the Communications Act of 1934, as amended 
(``Act''),\27\ which impose accessibility requirements on providers and 
manufacturers with respect to advanced communications services and 
equipment and Internet browsers on mobile phones and, like Section 204, 
require that covered products be ``accessible to and usable by'' 
individuals with disabilities.\28\ Section 6.11 requires that 
manufacturers ensure access to information and documentation it 
provides to its customers.\29\ Such information and documentation 
includes user guides, bills, installation guides for end-user 
installable devices, and product support communications, regarding both 
the product in general and the accessibility features of the 
product.\30\ In addition, Section 6.11 requires manufacturers to 
include the contact method for obtaining the information required by 
Section 6.11(a) in general product information, to consider certain 
accessibility-related topics when developing or modifying training 
programs, and to take other steps, as necessary.\31\ We agree with the 
Rehabilitation Engineering Research Center for Wireless Technologies 
(``Wireless RERC'') that imposing these requirements in this context as 
well will provide a consistent experience for individuals with 
disabilities regardless of the product they are purchasing.\32\
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    \27\ Id. at secs. 617, 619. See also Public Law 111-260, sec. 
104 (adding Sections 716 and 718 of the Act).
    \28\ Report and Order and Further NPRM, para. 139; 47 CFR 
14.20(d).
    \29\ 47 CFR 6.11(a).
    \30\ Id.
    \31\ Id. Sec.  6.11(a)-(c).
    \32\ See Wireless RERC Reply at 4. See also Comments of Verizon 
and Verizon Wireless at 3 (``Verizon Comments'').
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    8. We disagree with the argument made by CEA and DISH Network 
L.L.C./EchoStar Technologies L.L.C. (``DISH/EchoStar'') that imposing 
information, documentation, and training requirements will be redundant 
with the usability requirements in Section 6.3(l) that we adopt 
herein.\33\ While Section 6.3(l) provides a definition of usability in 
the definitional section of our rules, Section 6.11 outlines the 
specific actions that covered entities must take to provide access by 
people with disabilities to information and documentation, as well as 
information to be considered for inclusion in an appropriate 
manufacturer training program.\34\ Thus, for example, Section 6.11 
directs manufacturers to provide access to user guides, bills, 
installation guides and product support communications.\35\ In 
addition, it directs manufacturers to provide a description of the 
accessibility and compatibility features of the product upon request, 
including, as needed, in alternate formats or alternate modes at no 
additional charge,\36\ and to ensure usable customer and technical 
support in call centers and service centers at no additional 
charge.\37\ With respect to training, Section 6.11 states that 
manufacturers shall consider various topics, including the 
accessibility requirements of, and means of communicating with, people 
with disabilities; adaptive technology commonly used by people with 
disabilities; and designs and solutions for accessibility.\38\ 
Therefore, we find that the information, documentation, and training 
requirements found in Section 6.11 are not redundant with the usability 
requirements in Section 6.3(l), but set forth a more specific set of 
obligations to which the manufacturers of Section 204 apparatus must 
adhere. Thus, we apply these requirements to entities covered by 
Section 204.
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    \33\ CEA Comments at 4; Reply Comments of the Consumer 
Electronics Association at 8-9 (``CEA Reply''); DISH/EchoStar 
Comments at 3.
    \34\ 47 CFR 6.11.
    \35\ Id. Sec.  6.11(a).
    \36\ Id. Sec.  6.11(a)(1). Similarly, manufacturers must provide 
end-user product documentation in alternate formats or alternate 
modes upon request at no additional charge. Id. Sec.  6.11(a)(2).
    \37\ Id. Sec.  6.11(a)(3).
    \38\ Id. Sec.  6.11(c).
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    9. Section 205 Navigation Devices. We also adopt the information, 
documentation, and training requirements outlined in Section 6.11 of 
our rules as part of entities' obligations under Section 205. In the 
Further NPRM, we inquired whether we should impose Section 6.11 
information, documentation, and training requirements on entities 
covered by Section 205, which applies to navigation devices, pursuant 
to our authority to ``prescribe such regulations

[[Page 5924]]

as are necessary to implement'' the requirements of that section.\39\
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    \39\ Report and Order and Further NPRM, para. 139. See also 
Public Law 111-260, sec. 205(b)(1).
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    10. We find that Section 205 of the CVAA provides the Commission 
with sufficient authority to adopt information, documentation, and 
training requirements. CEA, the National Cable & Telecommunications 
Association (``NCTA''), and the American Cable Association (``ACA'') 
point out that Section 205 does not include the Section 204 
``accessible to and usable by'' language that the Commission has relied 
upon in the past to adopt information, documentation, and training 
requirements and, therefore, they question the Commission's statutory 
authority to adopt such requirements in the Section 205 context.\40\ We 
disagree with industry's arguments. Section 205 requires that on-screen 
text menus and guides provided by navigation devices are ``audibly 
accessible'' by individuals who are blind or visually impaired.\41\ In 
addition, Section 205(b)(1) empowers the Commission to ``prescribe such 
regulations as are necessary to implement'' the requirements of Section 
205.\42\ If consumers do not know how to access a feature then, as a 
practical matter, it is not ``accessible.'' \43\ Information, 
documentation, and training requirements are thus necessary for 
individuals with disabilities to be able to operate navigation devices 
that are made accessible in accordance with the requirements of Section 
205. As described above, such requirements ensure that persons with 
disabilities are provided with accessible product information and 
documentation, such as user guides, bills, installation guides, and 
product support communications, with a description of the accessibility 
features of the device upon request,\44\ and with customer and 
technical support in call centers and service centers.\45\ While we 
note that under the rule, covered entities are required to provide a 
description of accessibility features and product documentation ``upon 
request'' by the consumer,\46\ we will treat a consumer's request for 
an accessible navigation device pursuant to Section 205 to also 
constitute a request for a description of the accessibility features of 
the device and end-user product documentation in accessible formats so 
that the consumer is able to operate the device. Such requirements also 
ensure that manufacturers and service providers consider various 
accessibility-related topics when designing training programs.\47\ We 
believe that these requirements are necessary for individuals with 
disabilities to have access to the accessibility features and 
functionality of Section 205 accessible navigation devices and to fully 
obtain the benefits of these devices.\48\ While these requirements 
broadly outline the steps covered entities must take to ensure access 
to information, documentation, and training for persons with 
disabilities, covered entities have flexibility to implement these 
requirements within the guidelines set forth in the rule.
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    \40\ See CEA Comments at 5; CEA Reply at 9. See also Comments of 
the National Cable & Telecommunications Association at 7 (``NCTA 
Comments''); Reply Comments of the National Cable & 
Telecommunications Association at 8 (``NCTA Reply''); Reply Comments 
of the American Cable Association at 3-4 (``ACA Reply'').
    \41\ 47 U.S.C. 303(bb)(1).
    \42\ See Public Law 111-260, sec. 205(b)(1). See also Report and 
Order and Further NPRM, para. 139.
    \43\ For these reasons, we reject ACA's argument that the 
Commission cannot rely on its authority to ``prescribe such 
regulations as are necessary to implement'' the requirements of 
Section 205 to adopt information, documentation, and training 
requirements, or that imposing such a requirement would lead to an 
inconsistent interpretation of the CVAA. See ACA Reply at 4 & n. 10.
    \44\ Specifically, Section 6.11(a) requires covered entities to 
provide a description of the accessibility and compatibility 
features of the product upon request, including, as needed, in 
alternate formats or alternate modes at no additional charge, and to 
provide end-user product documentation in alternate formats or 
alternate modes upon request at no additional charge. 47 CFR 
6.11(a)(1)-(2).
    \45\ Id. Sec.  6.11(a)(1)-(3).
    \46\ Id. Sec.  6.11(a)(1)-(2).
    \47\ Id. Sec.  6.11(c).
    \48\ See Wireless RERC Reply at 4-5.
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    11. Further, we disagree with CEA, NCTA, and DISH/EchoStar's 
argument that information, documentation, and training requirements 
will not be necessary because Section 205 navigation devices are 
provided upon request and the notification requirements already adopted 
under Section 205 in the Report and Order will be sufficient to ensure 
that consumers are able to obtain accessible navigation devices.\49\ 
Those notification requirements focus on ensuring that consumers with 
disabilities are provided with information about the availability of 
accessible navigation devices and how to obtain such devices.\50\ In 
contrast, the information, documentation, and training requirements 
that we adopt herein focus on ensuring that consumers with disabilities 
are provided with information about how to operate the accessibility 
features and functions of such devices in an accessible format and are 
provided with appropriate customer support for such devices. Thus, we 
find that the notification requirements already adopted in the Report 
and Order do not obviate the need for adopting information, 
documentation, and training requirements as set forth in Section 6.11, 
and we apply these requirements to entities covered by Section 205.
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    \49\ See CEA Comments at 5; CEA Reply at 8; DISH/EchoStar 
Comments at 3-4; NCTA Comments at 7-8; NCTA Reply at 8.
    \50\ Under Section 205, MVPDs must notify consumers that 
navigation devices with the required accessibility features are 
available to consumers who are blind or visually impaired upon 
request. 47 CFR 79.108(d). Specifically, when providing information 
about equipment options in response to a consumer inquiry about 
service, accessibility, or other issues, MVPDs must clearly and 
conspicuously inform consumers about the availability of accessible 
navigation devices. Id. Sec.  79.108(d)(1). In addition, MVPDs must 
provide notice on their official Web sites about the availability of 
accessible navigation devices. Id. Sec.  79.108(d)(2).
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    12. Achievability. We find that the usability requirement 
applicable to Section 204 devices and the information, documentation, 
and training requirements applicable to Section 204 and 205 devices 
adopted herein apply only ``if achievable,'' meaning ``with reasonable 
effort or expense, as determined by the Commission.'' \51\ Section 
303(aa)(1) of the Act indicates that apparatus covered by Section 204 
are required to make appropriate built-in apparatus functions 
accessible to and usable by individuals who are blind or visually 
impaired only ``if achievable.'' \52\ Similarly, Section 303(bb)(1) 
requires on-screen text menus and guides for the display or selection 
of multichannel video programming on navigation devices covered by 
Section 205 to be audibly accessible by individuals who are blind or 
visually impaired only ``if achievable.'' \53\ The Commission will 
determine whether compliance is ``achievable'' on a case-by-case basis, 
consistent with the approach adopted in the Report and Order. \54\ In 
particular, the Commission will consider the following factors in 
determining whether compliance with the usability and information, 
documentation, and training requirements are achievable in particular 
circumstances: (1) The nature and cost of the steps needed to meet the 
requirements of this section with respect to the specific equipment or 
service in question; (2) the technical and economic impact on the 
operation of the manufacturer or provider and on the operation of the 
specific equipment or

[[Page 5925]]

service in question, including on the development and deployment of new 
communications technologies; (3) the type of operations of the 
manufacturer or provider; and (4) the extent to which the service 
provider or manufacturer in question offers accessible services or 
equipment containing varying degrees of functionality and features, and 
offered at differing price points.\55\
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    \51\ See 47 U.S.C. 303(aa)(1), 303(bb)(1); 47 CFR 79.107(c), 
79.108(c); Report and Order and Further NPRM, para. 77 (citing 47 
U.S.C. 617(g)).
    \52\ 47 U.S.C. 303(aa)(1).
    \53\ Id. at sec. 303(bb)(1).
    \54\ See Report and Order and Further NPRM, paras. 77-78.
    \55\ Id. at para. 77; 47 CFR 79.107(c)(2)(i)-(iv), 
79.108(c)(2)(i)-(iv).
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    13. Compliance Deadlines. We continue to require the same 
compliance deadlines for the usability and information, documentation, 
and training requirements that the Commission adopted in the Report and 
Order for rules to ensure the accessibility of user interfaces and 
video programming guides and menus under Sections 204 and 205.\56\ We 
decline to provide additional time for entities to come into compliance 
with the usability requirements for Section 204 devices and the 
information, documentation, and training requirements for Section 204 
and 205 devices adopted herein.\57\ With the exception of ACA, no 
commenter requested additional time to come into compliance with these 
requirements. ACA requests that small- and medium-sized cable operators 
receive an extended deadline to come into compliance with any 
information, documentation, and training requirements imposed on 
Section 205 entities.\58\ ACA contends that such operators ``would 
likely lack the legal, technical, or financial ability to incorporate 
the [information, documentation, and training] requirements,'' and, 
therefore, the Commission should provide them with an extended 
compliance deadline to alleviate these burdens.\59\ While we agree that 
providing some relief to small- and mid-sized operators is reasonable, 
we note that the Commission in the Report and Order already delayed the 
time by which mid-sized and smaller MVPD operators and small MVPD 
systems must comply with the requirements of Section 205 by two 
years.\60\ We believe that the delay already afforded to certain mid-
sized and smaller MVPD operators and small MVPD systems will provide 
sufficient time in which to implement the information, documentation, 
and training requirements adopted herein.
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    \56\ Covered entities must comply with these rules by December 
20, 2016, subject to certain exceptions. See 47 CFR 79.107(b), 
79.108(b), 79.109(c). See also Report and Order and Further NPRM, 
paras. 111-19.
    \57\ See 47 CFR 79.107(b), 79.108(b).
    \58\ See ACA Reply at 3-5.
    \59\ Id. at 4-5.
    \60\ See 47 CFR 79.108(b); Report and Order and Further NPRM, 
paras. 114-19. Specifically, (1) MVPD operators with 400,000 or 
fewer subscribers as of year-end 2012; and (2) MVPD systems with 
20,000 or fewer subscribers that are not affiliated with an operator 
serving more than 10 percent of all MVPD subscribers as of year-end 
2012, were afforded with a two-year delay of the compliance 
deadline. Id. These MVPDs must be in compliance with the rules by 
December 20, 2018. The Commission also committed to undertake a 
review of the marketplace after the December 20, 2016 compliance 
deadline for larger MVPDs to consider whether the delayed compliance 
deadline should be retained or extended (in whole or in part). 
Report and Order and Further NPRM, para. 114.
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B. Notifications

1. Equipment Manufacturer Notifications Under Sections 204 and 205
    14. We adopt the Further NPRM's tentative conclusion to require 
manufacturers of navigation devices subject to Section 205 to inform 
consumers about the availability of audibly accessible devices and 
accessibility solutions.\61\ Specifically, consistent with our proposal 
in the Further NPRM, we require manufacturers subject to Section 205 to 
prominently display information about audibly accessible devices and 
other accessibility solutions on their official Web sites.\62\ We also 
adopt a similar notification requirement for manufacturers of digital 
apparatus that are subject to Section 204. However, we decline to adopt 
labeling requirements or other point of sale notifications for either 
Section 205 navigation devices or Section 204 digital apparatus.
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    \61\ See Report and Order and Further NPRM, para. 150. We note 
that the deadlines adopted in the Report and Order apply to the 
notification requirements adopted herein. See 47 CFR 79.107(b), 
79.108(b). No commenter requested additional time to come into 
compliance with these requirements.
    \62\ Report and Order and Further NPRM, para. 150.
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    15. Pursuant to Section 205(b)(1) of the CVAA, we require equipment 
manufacturers subject to Section 205 to inform consumers about the 
availability of audibly accessible devices and accessibility solutions 
by prominently displaying accessibility information on their official 
Web sites, such as through a link on their home page.\63\ Our rules 
currently require MVPDs to notify consumers that navigation devices 
with the required accessibility features are available to consumers who 
are blind or visually impaired upon request, and, as part of these 
requirements, MVPDs must provide notice on their official Web sites 
about the availability of accessible navigation devices.\64\ In the 
Further NPRM, we inquired whether to impose similar requirements on 
manufacturers of navigation devices.\65\ Among the few commenters who 
addressed Web site notifications for manufacturers subject to Section 
205, there appears to be general agreement that, at a minimum, 
equipment manufacturers should be required to prominently provide 
information about the availability of accessible devices on their Web 
sites.\66\ Further, we adopt our proposal in the Further NPRM to 
require manufacturers to convey through the Web site notice the means 
of making requests for accessible equipment and the specific person, 
office, or entity to which such requests are to be made.\67\ Because 
Section 205 allows covered entities to distribute accessible navigation 
devices ``upon request'' to blind and visually impaired 
individuals,\68\ we find that, similar to the requirement for 
MVPDs,\69\ the Web site notice provided by navigation device 
manufacturers must provide information on how individuals who are blind 
or visually impaired can request accessible equipment, as well as the 
specific person, office, or entity to which such requests are to be 
made. Although the Web site is required to contain information only 
about the availability of accessible devices and the means for making 
requests for such equipment, the contact office or person listed on the 
Web site must be able to answer both general and specific questions 
about the availability of accessible equipment, including, if 
necessary, providing information to consumers or directing consumers to 
a place where they can locate information about how to activate and use 
accessibility features.\70\ In addition, as is

[[Page 5926]]

required for MVPD Web site notices, the information required herein by 
navigation device manufacturers must be provided in a Web site format 
that is accessible to individuals with disabilities.\71\
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    \63\ See id.
    \64\ 47 CFR 79.108(d)(1)-(2).
    \65\ See Report and Order and Further NPRM, para. 150.
    \66\ See CEA Comments at 9-10; CEA Reply at 6-7; Consumer/
Academic Groups Comments at 12; Reply Comments of Montgomery County, 
Maryland at 35 (``Montgomery County Reply'') (arguing that Web site 
notifications may be a component of increasing consumer awareness of 
accessible devices, but should not be considered an ``all-
encompassing solution'').
    \67\ See Report and Order and Further NPRM, para. 150.
    \68\ 47 U.S.C. 303(bb)(1).
    \69\ See 47 CFR 79.108(d)(2); Report and Order and Further NPRM, 
para. 134.
    \70\ See Consumer/Academic Groups Comments at 13 (``Too often 
have deaf and hard of hearing customers reached out to customer 
service representatives asking how to access the closed captioning 
features on products and encountered puzzled customer service 
representatives.''); Consumer/Academic Groups Reply at 5 
(``[C]onsumers have told us that the sales people in stores as well 
as customer support people over the phone often are unfamiliar with 
the closed captioning features on their products.''); Wireless RERC 
Reply at 4-5 (``[C]ustomer service is central to providing 
information to people who have vision loss, as oftentimes the online 
and print information is not consistently accessible. . . . The 
common theme was that customer support agents simply did not have 
the required expertise to address specific inquiries made by people 
with disabilities, hence support was inadequate.'').
    \71\ See 47 CFR 79.108(d)(2).
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    16. Device manufacturers that produce Section 204 digital apparatus 
will also be required to provide prominent notification about the 
availability of accessible devices on their official Web sites as is 
required for Section 205 navigation devices. In the Further NPRM, we 
sought comment on whether to impose notification requirements on 
equipment manufacturers subject to Section 204 to ensure that consumers 
with disabilities are informed about which products contain the 
required accessibility features and, more specifically, whether we 
should require manufacturers to prominently display information about 
the availability of accessible devices and about which products contain 
the required accessibility features on their official Web sites, such 
as through a link on their home pages, and whether we should require a 
point of contact who can answer consumer questions about which products 
contain the required accessibility features.\72\ Consumer/Academic 
Groups support adopting a Web site notification requirement for both 
digital apparatus and navigation devices, recognizing that ``access is 
not possible if those who need the access are not aware of its 
availability.'' \73\ We agree and therefore adopt a Web site 
notification requirement for equipment manufacturers subject to Section 
204. Just as we require for Section 205 manufacturers, the contact 
office or person listed on the Web site must be able to answer both 
general and specific questions about the availability of accessible 
equipment, including, if necessary, providing information to consumers 
or directing consumers to a place where they can locate information 
about how to activate and use accessibility features.
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    \72\ Report and Order and Further NPRM, para. 152.
    \73\ Consumer/Academic Groups Comments at 11.
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    17. We disagree with CEA's contention that adopting the definition 
of ``usable'' for Section 204 devices obviates the need for any 
additional notification requirements for digital apparatus.\74\ Rather, 
we find that a Web site notification requirement will be minimally 
burdensome and may enhance manufacturers' efforts to comply with the 
usability requirement. Specifically, although not required, digital 
apparatus manufacturers may choose to use the notification portion of 
their Web site to include additional information about accessibility 
features.
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    \74\ CEA Comments at 10 (``In fact, there is no need to impose 
notification requirements on manufacturers of digital apparatus if 
the Commission adopts the definition of `usable.' . . . Doing so 
would ensure that information is available to consumers regarding 
the accessibility features of digital apparatus, without the need 
for additional notification requirements.''); CEA Reply at 7 
(``Because Section 204 applies to all of these devices, relying on 
the existing definition of `usable' in the Section 204 context will 
ensure that information is available to consumers regarding the 
accessibility features of digital apparatus, without the need for 
specific, and burdensome, labeling or other notification 
requirements.'').
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    18. We decline to impose labeling requirements or other point of 
sale notifications for navigation devices or digital apparatus at this 
time, but we emphasize that entities covered by Sections 204 and 205 of 
the CVAA are required to provide information about the accessibility 
features of devices, including information about how to access closed 
captioning controls and settings, as part of the information, 
documentation, and training requirements that we adopt herein. The 
Further NPRM sought comment regarding what notification, if any, should 
be required at the point of sale for consumers that wish to purchase 
accessible Section 205 or Section 204 devices at retail, such as a 
labeling requirement to identify accessible devices.\75\ Comments 
regarding point of sale notifications focused almost exclusively on 
whether the Commission should adopt a product labeling requirement. 
Consumer/Academic Groups support a labeling requirement for both 
navigation devices and digital apparatus that would inform consumers at 
the point of sale about product accessibility, including a notice on 
the packaging that ``explain[s] how to access the closed captioning 
control as well as display settings.'' \76\ Consumer/Academic Groups 
also contend that manufacturers should be required to provide ``step-
by-step instructions with pictures explaining how to access the closed 
captioning features'' either inside the packaging or on the 
packaging.\77\ CEA, the Entertainment Software Association (``ESA''), 
and the Telecommunications Industry Association (``TIA'') strongly 
oppose any labeling requirement for digital apparatus or navigation 
devices.\78\ For example, CEA argues that manufacturers should be able 
to work with retailers, without regulation, to determine how point of 
sale notifications should work and that manufacturers already have 
incentives to provide all necessary information to ensure that 
consumers know how to operate their devices.\79\
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    \75\ Report and Order and Further NPRM, paras. 151-52.
    \76\ Consumer/Academic Groups Comments at 13.
    \77\ Id.
    \78\ See CEA Comments at 10-11; CEA Reply at 7-8; Reply Comments 
of the Entertainment Software Association at 5 (``ESA Reply''); 
Reply Comments of the Telecommunications Industry Association at 2-3 
(``TIA Reply'').
    \79\ See CEA Comments at 10-11; CEA Reply at 7-8. In addition, 
ESA and TIA argue that Consumer/Academic Groups' proposal to include 
explanations and instructions on the packaging would be difficult to 
implement and that, in any event, packaging labels are not 
accessible to those who are blind or visually impaired. ESA Reply at 
5; TIA Reply at 2-3. See also CEA Reply at 8. TIA submits that the 
most logical place for instructions is not a packaging label but the 
product's manual or help guide. TIA Reply at 3.
---------------------------------------------------------------------------

    19. We agree with Consumer/Academic Groups that it is important 
that consumers with disabilities be provided with information about the 
accessibility features of digital apparatus and navigation devices. The 
Section 6.3(l) usability and Section 6.11 information and documentation 
requirements adopted by the Commission here require covered entities to 
provide consumers with such information. Pursuant to the usability 
requirements we adopt here, manufacturers subject to Section 204 of the 
CVAA must provide access to information and documentation on the full 
functionalities of digital apparatus, including instructions, product 
information (including accessible feature information), documentation, 
bills and technical support.\80\ Further, as part of the information 
and documentation requirements we adopt here, entities subject to both 
Section 204 and Section 205 of the CVAA must provide access to 
information and documentation, including installation guides and 
product support communications, and, in particular, must provide a 
description of the accessibility and compatibility features of the 
product upon request, including, as needed, in alternate formats or 
alternate modes at no additional

[[Page 5927]]

charge.\81\ Thus, covered entities will be required to provide the 
information about product accessibility features, including information 
on how to access closed captioning features and display settings, and 
such information must be provided in accessible formats, but it will 
not need to be included on a label.\82\ As industry gains experience 
with the informational requirements, we may revisit our rules in the 
future to ensure that consumers are receiving information as intended 
by the statute.
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    \80\ 47 CFR 6.3(l) (emphasis added). We interpret this 
requirement to mean that, if a manufacturer generally provides 
instructions or a user manual with its product, such instructions or 
user manual shall include information and instructions on how to use 
accessibility features. We also interpret this requirement to mean 
that, even if a manufacturer does not routinely provide instructions 
or a user manual with its product, it still must provide product 
information and instructions on how to use accessibility features in 
an accessible format upon request to consumers with disabilities.
    \81\ Id. Sec.  6.11(a)(1)-(2) (emphasis added). As noted above, 
if a consumer with a disability requests an accessible navigation 
device pursuant to Section 205, this also constitutes a request for 
a description of the accessibility features of the device and end-
user product documentation in accessible formats.
    \82\ Such formats include picture instructions for individuals 
who are deaf and hard of hearing and Braille/audible instructions 
for individuals who are blind or visually impaired.
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    20. Consumer/Academic Groups support requiring manufacturers to 
provide not just Web site notifications about the availability of 
accessible devices and the contact information for requesting 
accessible devices, but also Web site information ``explaining the 
accessibility of their devices and how to access important 
accessibility features such as the closed captioning control and 
display settings.'' \83\ As noted above, while the information and 
documentation requirements that we adopt broadly outline the steps 
covered entities must take to ensure that persons with disabilities 
have access to information about accessibility features, covered 
entities have flexibility to implement these requirements within the 
guidelines set forth in the rule. Thus, we do not require that such 
information be posted on Web sites. However, we agree that providing 
this information on Web sites would be useful for consumers to be able 
to effectively use a device's accessibility features and therefore 
encourage covered entities to provide the required information and 
documentation about accessibility features on their Web sites in a 
format that is accessible to individuals with disabilities. With 
respect to both Section 204 and 205 devices, as we state above, we 
require persons listed as the point of contact for requests for 
accessible equipment to also be able to provide information about the 
availability of accessible equipment, including, if necessary, 
providing information to consumers or directing consumers to a place 
where they can locate information about how to activate and use 
accessibility features.
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    \83\ Consumer/Academic Groups Comments at 12.
---------------------------------------------------------------------------

    21. In addition, Consumer/Academic Groups request a central Web 
site, similar to the Commission's Accessibility Clearinghouse,\84\ 
which would include accessibility information for all digital apparatus 
and navigation devices.\85\ The Accessibility Clearinghouse was set up 
for equipment subject to Sections 255, 716, and 718 of the Act, namely 
telecommunications equipment, advanced communications services 
equipment, and Internet browsers on mobile phones, pursuant to a 
Congressional mandate within the CVAA,\86\ and we note that Congress 
did not mandate a similar Web site for equipment subject to Sections 
204 and 205. Nevertheless, we find that consumers would benefit from 
this information being included within the framework of the already 
established Accessibility Clearinghouse. To date, the Accessibility 
Clearinghouse largely relies on manufacturers to update their product 
information on wireless communication technologies.\87\ A similar 
commitment by CEA, NCTA, and their memberships that could enable the 
inclusion and updating of information about accessible digital 
apparatus and navigation devices within the Accessibility Clearinghouse 
would be useful to consumers. Therefore, we encourage CEA and NCTA to 
coordinate with the Consumer and Governmental Affairs Bureau (``CGB'') 
to determine the feasibility of including information about the 
accessibility of digital apparatus and navigation devices within the 
current Accessibility Clearinghouse. We recommend that such 
coordination take place with CGB well before the December 20, 2016 
compliance deadline for our digital apparatus and navigation device 
accessibility requirements.
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    \84\ Established pursuant to Section 717(d) of the Act, the 
Accessibility Clearinghouse is ``a clearinghouse of information on 
the availability of accessible products and services and 
accessibility solutions required under sections 255, 617, and 619.'' 
47 U.S.C. 618(d). The information is made publicly available on the 
Commission's Web site and includes an annually updated list of 
products and services with accessibility features. Id. The 
Accessibility Clearinghouse can be accessed at https://ach.fcc.gov/.
    \85\ See Consumer/Academic Groups Comments at 12.
    \86\ See Pub. L. 111-260, sec. 104.
    \87\ See Implementation of Sections 716 and 717 of the 
Communications Act of 1934, as Enacted by the Twenty-First Century 
Communications and Video Accessibility Act of 2010, CG Docket No. 
10-213, Biennial Report to Congress as Required by the Twenty-First 
Century Communications and Video Accessibility Act of 2010, DA 12-
1602, 27 FCC Rcd 12204, para. 91, n. 258 (CGB 2012) (``In 2010, CTIA 
revamped its accessibility Web site, AccessWireless.org, to better 
inform consumers with disabilities about the availability of 
accessible mobile phone options. . . . The Commission ultimately 
used the information contained on this new site, largely derived 
from the Global Accessibility Reporting Initiative (GARI) of the 
Mobile Manufacturers Forum, to help develop its Accessibility 
Clearinghouse. For more information about GARI and the Mobile 
Manufacturers Forum, visit https://MobileAccessibility.info.'').
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2. MVPD Notifications Under Section 205
    22. Just as we require for manufacturers of Section 204 and 205 
devices, we require MVPDs to ensure that the contact office or person 
listed on their Web site is able to answer both general and specific 
questions about the availability of accessible equipment, including, if 
necessary, providing information to consumers or directing consumers to 
a place where they can locate information about how to activate and use 
accessibility features. This new requirement is in addition to the two 
existing notification requirements for MVPDs that the Commission 
adopted in the Report and Order. First, MVPDs are required to clearly 
and conspicuously inform consumers about the availability of accessible 
navigation devices whenever MVPDs provide ``information about equipment 
options in response to a consumer inquiry about service, accessibility, 
or other issues.'' \88\ Second, MVPDs must provide notice on their 
official Web sites about the availability of accessible navigation 
devices, in a way that is both prominent and accessible to those with 
disabilities.\89\ In particular, the Web site notice must prominently 
display information about accessible navigation devices in a way that 
makes such information available to all current and potential 
subscribers, and must list the specific person, office, or entity to 
which requests for accessible equipment are to be made.\90\ The Further 
NPRM inquired as to whether additional notification requirements, such 
as annual notices to subscribers or required marketing efforts,\91\ 
should be imposed and asked for information about the costs and 
benefits that might be associated with additional types of 
notification.\92\
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    \88\ Report and Order and Further NPRM, para. 134; 47 CFR 
79.108(d)(1).
    \89\ Report and Order and Further NPRM, para. 134; 47 CFR 
79.108(d)(2).
    \90\ Id.
    \91\ See Comments of Montgomery County, Maryland, MB Docket No. 
12-108, at 20 (filed July 15, 2013); Reply Comments of the American 
Foundation for the Blind, MB Docket No. 12-108, at 8 (filed Aug. 7, 
2013); Report and Order and Further NPRM, para. 148.
    \92\ Report and Order and Further NPRM, paras. 148-49.
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    23. MVPD commenters argue that it would be premature to impose 
additional notification requirements for MVPDs without first observing 
the efficacy of the notification requirements

[[Page 5928]]

adopted by the Report and Order.\93\ On the other hand, Montgomery 
County, Maryland (``Montgomery County'') expresses the concern that 
consumers will not be aware of the availability of accessible 
navigation devices unless MVPDs promote such availability and urges the 
Commission to adopt additional notification requirements including 
periodic announcements about accessible equipment in the program 
guide.\94\ Verizon and NCTA contend that additional requirements are 
unnecessary because market forces will incentivize MVPDs to promote the 
accessible capabilities of products.\95\ Although we do not agree that 
periodic announcements are necessary at this time, we conclude that 
MVPDs should take additional action to ensure that consumers are aware 
of the availability of accessible navigation devices. Specifically, we 
require that the contact office or person listed on an MVPD's Web site 
must be able to answer both general and specific questions about the 
availability of accessible equipment, including, if necessary, 
providing information to consumers or directing consumers to a place 
where they can locate information about how to activate and use 
accessibility features. We believe that this additional obligation, 
along with the notification requirements adopted in the Report and 
Order, will ensure that all current and potential subscribers that 
contact an MVPD looking for information about accessible navigation 
devices will be provided with information about accessible equipment 
options.\96\ Moreover, we believe that the incremental cost, if any, of 
implementing this requirement is slight and the potential benefit in 
assisting consumers is great.\97\ In the event that information is 
brought to our attention demonstrating that the MVPD notification 
requirements adopted in the Report and Order and herein have proven 
insufficient to inform consumers about the availability of accessible 
equipment, the Commission may revisit this issue.\98\
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    \93\ See Verizon Comments at 4-6; ACA Reply at 6; Reply Comments 
of CenturyLink at 3 (``CenturyLink Reply''); NCTA Reply at 8-9.
    \94\ Montgomery County Reply at 34-35. Montgomery County 
expresses concern that Web site notifications by MVPDs will not be 
sufficient as they claim that the disability community has a low 
rate of broadband adoption and usage and Web site information may 
not be accessible. Id. at 35. We note that our notification rules 
for MVPDs are not limited to Web site notifications. MVPDs must 
provide clear and conspicuous information to consumers about the 
availability of accessible navigation devices whenever MVPDs provide 
information about equipment options in response to a consumer 
inquiry about service, accessibility, or other issues. 47 CFR 
79.108(d)(1). MVPDs are also required to ensure that the information 
on their Web site about the availability of accessible devices is 
provided in a Web site format that is accessible to people with 
disabilities. Id. Sec.  79.108(d)(2).
    \95\ See Verizon Comments at 5; NCTA Reply at 9. We note that 
Comcast is conducting outreach on accessible user interfaces, 
program guides, and menus, and as part of those outreach efforts, 
Comcast has shown a commercial introd
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